Brand Valuation: A Complete Guide

Do Brand acquisitions create wealth for acquiring organization shareholders?

Do you have the right tools in place to empower your employees to be autonomous?

Does intellectual capital influence financial performance in emerging capital market?

How do you prove that branding offers real value to the CEO, CFO, and the Board?

How does your organization determine the correct royalty fee levels for the Brand?

How should international brands approach the valuation of existing marks?

How would your customers confirm that your social strategy is brilliant?

Is tenet partners able to conduct specific Brand valuations for companies?

What cash or in-kind resources are being used to operationalize your strategy?

What qualities do your customers value most about your product or service?

This  Brand Valuation Guide is unlike books you're used to. If you're looking  for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions.  This gives you the questions to uncover the Brand Valuation challenges  you're facing and generate better solutions to solve those problems.

Defining,  designing, creating, and implementing a process to solve a challenge or  meet an objective is the most valuable role… In EVERY group, company,  organization and department. 

 Unless you're talking a  one-time, single-use project, there should be a process. That process  needs to be designed by someone with a complex enough perspective to ask  the right questions. Someone capable of asking the right questions and  step back and say, 'What are we really trying to accomplish here? And is  there a different way to look at it?' 

 This  Self-Assessment empowers people to do just that - whether their title is  entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they  are the people who rule the future. They are the person who asks the  right questions to make Brand Valuation investments work better. 

 This Brand Valuation All-Inclusive Self-Assessment enables You to be that person. 

 INCLUDES all the tools you need to an in-depth Brand Valuation  Self-Assessment. Featuring new and updated case-based questions,  organized into seven core levels of Brand Valuation maturity, this  Self-Assessment will help you identify areas in which Brand Valuation  improvements can be made. 

 In using the questions you will be better able to: 

 Diagnose Brand Valuation projects, initiatives, organizations,  businesses and processes using accepted diagnostic standards and  practices. 

 Implement evidence-based best practice strategies aligned with overall goals. 

 Integrate recent advances in Brand Valuation and process design  strategies into practice according to best practice guidelines. 

 Using the Self-Assessment tool gives you the Brand Valuation Scorecard,  enabling you to develop a clear picture of which Brand Valuation areas  need attention.