Case Based Research in Tourism, Travel, Hospitality and Events

This book consolidates international, contemporary and topical case  study based research in tourism, travel, hospitality and events. Case  studies can make learning more attractive and interesting as well as  enable students to understand the theory better and develop their  analytical and problem-solving skills. Using industry as an open living  lab, case study based research infuses scholars into real-world industry  challenges and inspires them to theorise and advance our knowledge  frontiers.

The book includes international case studies that can  help tourism scholars build and advance (new) theories and enrich their  educational practices. Case studies are accompanied with a teaching note  guiding scholars to integrate case studies into instruction.

Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE)

There  is a vital need for contemporary and well-structured case studies for  use in tourism teaching. By including case studies from Australasia and  key destination regions in Asia, Europe, and the Caribbean, the book is  helpful for tertiary teachers globally.
Professor Xander Lub, President, EuroCHRIE
The  book inspires educators and students. The cases provide context to  students’ learning and demonstrate the richness and variation of the  industry. The book also clearly demonstrates how research can inform our  teaching.

Professor Brian King, Chair, THE-ICE Assessment Panel  

The  book includes cases under five themes: experiences, operations,  technologies, strategy and marketing, and destinations. The book  provides subject lecturers with a structure to guide students of  applying theory into practice.

Dr Paul Whitelaw, Academic Director, Southern Cross University

This  book marks a significant contribution to hospitality, tourism and  events pedagogy at undergraduate and postgraduate level.  At a time when  the industry is demanding that our graduates have a strong grasp of  “real world issues”, the case study approach provides an accessible,  meaningful and relatable means by which students can engage in real  world issues.