In the name of of Allah the Merciful

دانلود کتاب نام تجاری سبز: مبانی، عوامل موفقیت و ابزار برای مدیریت برند پایدار و نوآوری

Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management, Oliver Errichiello, Arnd Zschiesche, 3658360593, 9783658360597, 978-3658360597

100,000 Toman
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سال انتشار: ۲۰۲۲
زبان کتاب: انگلیسی
فرمت فایل: PDF
زمان تحویل: حداکثر یک روز کاری

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The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated?      Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples