In the name of of Allah the Merciful

Integrated Advertising, Promotion, and Marketing Communications

9th Edition, Kenneth Clow and Donald Baack, 129241121X, 978-1292411217, B099FF8VBK

80,000 Toman
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English | 2022 | PDF | 54 MB | 471 Pages

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 For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.