تسلط بر توسعه تجارت جهانی و مدیریت فروش

سال انتشار: 2021

تعداد صفحات: 362

زبان فایل: انگلیسی

فرمت فایل: pdf

حجم فایل: 12MB

ناشر: CRC Press

Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.

•Shows how to develop a marketing and sales strategy for globalization

•Details regional versus country-specific profiles

•Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations

•Provides sales and negotiation skill sets