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دانلود کتاب ذهنیت سازمانی کارآفرینی

Organizational Mindset of Entrepreneurship: Exploring the Co-Creation Pathways of Structural Change and Innovation | Veland Ramadani, Ramo Palalic, Leo-Paul Dana, Norris Krueger | ISBN: 3030369528, 3030369501, 978-3030369521, 978-3030369507, B0855N8GJP

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سال انتشار: 2020

تعداد صفحات: 243

زبان فایل: انگلیسی

فرمت فایل: pdf

حجم فایل: 4MB

ناشر: Springer

This book focuses on how to promote innovation and an entrepreneurial mindset within organizations in the context of structural changes. It highlights the importance of internal marketing of innovation and ideas among employees, of creating collaborative spaces, and of company leaders promoting collaboration. The key aspect in all contributions gathered here is to understand the co-creation paths of structural change and innovation, and how they contribute to competitive advantage. The respective chapters address topics such as intrapreneurship, organizational mindset, creating an entrepreneurial orientation, strategic leadership, and internal & external organizational networking. All contributions are based on the latest empirical and theoretical research, and provide key findings and concrete recommendations for organizations.