Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact

The definitive step-by step resource for qualitative and ethnographic research

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is  a comprehensive guide on both the theoretical foundations and practical  application of qualitative methodology. Adopting a phronetic-iterative  approach, this foundational book leads readers through the chronological  progression of a qualitative research project, from designing a study  and collecting and analyzing data to developing theories and effectively  communicating the results―allowing readers to employ qualitative  methods in their projects as they follow each chapter.

Coverage of topics such as qualitative  theories, ethics, sampling, interview techniques, qualitative quality,  and advice on practical fieldwork provides clear and concise guidance on  how to design and conduct sound research projects. Easy-to-follow  instructions on iterative qualitative data analysis explain how to  organize, code, interpret, make claims, and build theory. Throughout,  the author offers her own backstage stories about fieldwork, analysis,  drafting, writing, and publishing, revealing the emotional and humorous  aspects of practicing qualitative methods.

Now in its second edition, this thorough  and informative text includes new and expanded sections on topics  including post-qualitative research, phenomenology, textual analysis and  cultural studies, gaining access to elite and difficult to access  populations, on persuasive writing, novel interviewing approaches, and  more. Numerous examples, case studies, activities, and discussion  questions have been updated to reflect current research and ensure  contemporary relevance. 

• Written in an engaging and accessible narrative style by an acclaimed scholar and researcher in the field
• Offers  new and updated examples of coding and qualitative analysis, full-color  photos and illustrations, and a companion instructor website
• Synthesizes  the most up-to-date multidisciplinary literature on qualitative  research methods including seven main approaches to qualitative inquiry:  grounded theory, case study, ethnography, phenomenology, narrative and  autoethnography, participatory action research, and arts-based research
• Presents  innovative qualitative data collection methods and modern  representation strategies, such as virtual ethnography, photo-voice, and  mobile interviewing

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is  an ideal resource for undergraduate and graduate students, instructors,  and faculty across multiple disciplines including the social sciences,  healthcare, education, management, and the humanities, and for  practitioners seeking expert guidance on practical qualitative methods.