دانلود کتاب کمپین های رسانه های اجتماعی

Social media has ushered in a new era of  communication between organizations and key stakeholders. This text  guides readers through a four-step process of developing a robust social  media campaign. Covering the latest industry standards and best  practices to engage digital audiences through social listening,  strategic design, creative engagement and evaluation, each chapter also  includes expert insights from social media professionals. Focusing on  principles rather than a specific platform, this is a text dedicated to  developing social media competency that can adapt to any organization or  environment